Google is taking the wraps off its latest advertising push for its biggest online retailer.
The ad unit of the world’s biggest online retailers are going all out in its latest push to boost its brand visibility on Google.
It is using the hashtag #NordstromPromotion to get more searches for its brands, and also to highlight their special offers, including its best-selling range of men’s jeans and women’s suits.
The hashtag will run on more than 300 million Google searches a day and be used on Google’s search results pages for women and men, the company said on Thursday.
“We’ve spent months working on a program to help us make more of our brands available in more places, from the search results to the social media channels,” a Google spokesperson said.
“And we’re excited to show it to you in more ways than ever.”
Nordystems promotions codeThe promo code is a unique combination of the word “promotion” and “promotional” and it stands for the word that the retailer uses to highlight its best products on Google: Nordstrom Promotions.
The brand is using it to highlight brands such as Nike, Keds and Gant which have had an increase in search volume in recent months.
Google said it was also using the #NORDSTERS promotions code to promote other brands in the online store, including brands from other brands such Apple, BMW, and the US department store chain Walmart.
“We’re also excited to announce that we are now running ads for some of the top brands in women’s fashion and accessories, including Levi’s, Puma, and Hugo Boss, among others,” Google said.
Nashville-based Nordstrom, which has more than 600 stores worldwide, said it had over 4 million branded products and over 2 million products sold online.
It said the code could help brands that are looking to build a stronger brand presence on Google as a whole.
“Promotional codes can be used to help brands better reach consumers,” the company’s senior director of advertising and marketing, John Ellinger, said in a statement.
“It’s a great way to get visibility on search, with our branded stores, on social media, on Google+, and even in the store itself.
Google also said it would also continue to use the hashtag to promote its online shopping platform.”
For example, if you’re shopping on Google, you’ll find that our Google+ store has a lot of products on there that you might not be able to find on the search page,” Ellingers statement said.
Nordys promotional code is also likely to draw the ire of the National Advertising Council (NAC), a US-based group that advises the federal government on how the internet should be used.
According to NAC, the N-word is “an offensive racial slur” and could “incite violence”.NAC said the N.R.C. could “take legal action to prevent any promotion of hate speech”.
The N.T.O. has said that it does not tolerate hate speech on the internet and that any attempt to promote hate speech would be considered criminal.
The NAC said in its statement that Nordys promotions code would be a great opportunity to encourage consumers to click through to its online store to look at its branded products.
While Nordys code will be used for a limited time, it is “not intended to create a bias against any person, or to endorse any viewpoint”.
The company said it has also launched a new tool that allows users to submit questions and comments about its promotions code.