Men are more likely than women to get their hands on promotions, according to a study conducted by a Norwegian retailer.
“Men are more willing to pay more for promotions that they feel are more relevant to their needs,” the study’s authors, from the Norwegian University of Science and Technology, told Business Insider.
The findings suggest that men are more comfortable with promotions that give them the option of being the first to discover new products, rather than the last to discover a new product.
The study was published in the journal Psychology of Women Quarterly.
The authors say they hope the findings will help encourage men to use promotions to “get the most out of their workday.”
The study, conducted by researchers at the University of Bergen, involved the participation of 547 men and women, ages 18 to 65, who were asked to complete a survey about their preferences for promotions, including the importance of value, quality and relevance to their jobs.
The survey was conducted between August and September 2016.
Participants were asked about the importance and relevance of promotions in their jobs, and were then asked to rate the importance, quality, and relevance for each of these characteristics.
The results showed that men and boys preferred promotions that offered them the opportunity to “see what’s new and relevant in the marketplace,” with the most important benefits coming from the first promotions.
The same pattern held for girls, with men and girls alike saying that promotions should offer them the most value.
The researchers hope the results will encourage men and their families to try promotions that are both more relevant and less time consuming.
“There’s a sense of urgency about these promotions, which we all need to get out to our kids,” said the study team.
“We all want to be the first people to discover something new and interesting, so we want to try and get that first promotion that has a great value and we can get them excited about it.”
Follow Blake on Twitter at @blakecarter.
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