Why lowes is now on CBS Sports, ESPN.com, CBS Sports app

ESPN is celebrating its first-ever Cheddar ad with a $100 million buy of the sports website.The deal was announced Thursday.The ad, which features a picture of a Cheddar-branded car, will debut in all Cheddar markets on Friday.The Cheddar brand is a mash-up of Coke and the initials for Cheddar, a company that makes low-carb, low-fat […]

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How to get your ad in Google’s YouTube videos

Google has been busy promoting YouTube videos over the last few years.Google has started to integrate YouTube’s ad network with its YouTube Play Store, allowing it to display ads on YouTube videos.The company is using the partnership with YouTube to show off its latest ad tech for the first time.It has partnered with an ad […]

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